Maruti Suzuki India sells more than 200,000 cars through online channel

The country's largest carmaker Maruti Suzuki India on Monday said it has sold over two lakh cars through the online channel. The company, which initiated its online sales platform around two years back, said the digital channel now covers nearly 1,000 dealerships across the country. "Since the introduction of this new digital channel in 2018, we have witnessed three times increase in digital enquiries and recorded sales of over 2 lakh units since April 2019. This digital channel has helped to generate over 21 lakh customer enquiries," Maruti Suzuki India Executive Director (Marketing & Sales) Shashank Srivastava said in a statement. Citing 'Google Auto Gear Shift India 2020 Report', he said nearly 95 per cent of new car sales in India are digitally influenced as per the customers first research online and then buy at the physical dealerships. While online experience provides the complete spectrum of information to the customers, at the last mile the customers seek assurance of the

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